The travel and hospitality industries are some of the most helpful income generators to small businesses. They keep the economics of travel within their communities. By recommending restaurants, coffee shops, and local boutiques to guests, they can help these small businesses immensely.
The impact COVID-19 has made on the Bed & Breakfast industry has been no joke. What’s more, the toll it has taken on small businesses as a whole is tremendous. Working together to help pull each other out of these unprecedented times is needed.
Ways to Help Small Businesses
Share Their Business on Social Media
One of the easiest ways to support small businesses with no additional cost to you is to promote local businesses on your Inn’s social media. The next time you make a coffee with beans from your favorite coffee shop, visit a local boutique or grab a bite to eat in your neighborhood, snap a quick photo and tag that business. Anytime they share updates to their menu or anything that may resonate with your guests, share it!
Stock Up With Local Items
Linens, towels, toiletries, and even small treats for your guests can be purchased locally. Take a trip down to your local candle maker and create a signature scent for your Bed & Breakfast. Don’t forget if you leave a small welcoming package for your guests, add a few items from small shops around to compliment your branded materials.
Create a List of Favorite Local Shops and Restaurants
In your welcome package, include a list of your favorite shops, restaurants, bakeries and entertainment activities. Make sure to update these with their latest hours as well as any curfew hours imposed by your city. Not only will your guests appreciate it, they will be more inclined to try something that you as a local recommends and put money back into your community.
Leave a Gift Card for Your Guests
As a kind gesture, put a small amount on a gift card or gift certificate to your favorite local restaurant. Your guests will feel more compelled to try it out, and the restaurant may receive some new business. Another kind gesture is to partner with a local coffee shop or business for a buy one get one coupon to offer guests staying at your short-term rental.
To learn more about helping small businesses and marketing your Inn, sign up for our email list. Speak with one of our CBIZ Innkeepers Insurance experts or request a consultation!
This blog may contain scenarios that are provided as examples only. Coverage is subject to the terms, conditions and exclusions of the policy issued. The information provided is general in nature and may be affected by changes in law or the interpretation of such laws. The reader is advised to contact a professional prior to taking any action based upon this information.
